Coinbase is giving retail investors a fresh shot at getting in early on digital tokens. The company has rolled out a new platform that allows users to buy tokens before they go live on the exchange. Kicking things off is a sale for Monad Labs, which will be the first project featured. Coinbase plans to keep the momentum going by hosting around one token sale each month.
Just One Week to Make Your Move
The process is straightforward but time-sensitive. Investors will have exactly one week to request tokens through the platform. An algorithm will handle the allocations, aiming to spread tokens out more evenly instead of letting whales scoop up the bulk.
Token launches just got a whole lot better.
→ Early access to your favorite tokens
→ Real supporters are prioritized
→ Sustainable token distribution
→ US users can finally joinNow possible with token sales on Coinbase.
Oh, one more thing: the @monad sale starts Nov 17. pic.twitter.com/ox5VRAqfiH
— Coinbase
(@coinbase) November 10, 2025
Everything must be purchased in USDC, which is Coinbase’s preferred stablecoin for this rollout. The choice of Monad as the debut project shows Coinbase is trying to keep things serious right out of the gate.
Not Just Any Project Can Apply
If a project wants to launch on this platform, it needs to tick some important boxes. Coinbase looks at factors like the team’s background, how the tokens are structured, vesting timelines, and general user demand. Monad, for instance, is selling 7.5 percent of its total token supply at a fixed price. Coinbase says this setup is designed to be transparent and regulatory-friendly from day one.
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Why This Is a Big Deal for U.S. Retail
Public token sales have mostly vanished from the U.S. scene since the ICO frenzy fizzled out back in 2018. With this platform, Coinbase is taking a swing at reviving that concept—but with more structure.
It’s also part of the company’s broader plan to bring in revenue beyond just trading fees, especially by helping early-stage crypto projects raise money more officially.
Early Access Comes With a Few Strings
As exciting as it sounds, there are still some things to keep in mind. Pre-listing tokens might end up being hard to sell later or see sharp price swings. Coinbase users also need to go through verification and meet eligibility standards before participating. For the Monad sale, the buying window opens on November 17 and closes on November 22. Pricing is fixed, and the allocation process is worth watching closely to see how fair it really is.
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Merging Traditional Fundraising With Crypto
Coinbase is clearly trying to blend old-school capital raising with new-age blockchain tools. The company recently made a few acquisitions that support token-based fundraising, hinting that this move is part of a bigger strategy.
Genuine, long-term supporters deserve more.
Whales, insiders and flippers shouldn’t be the only winners from token launches.
We’re launching a token sales platform on Coinbase to give teams a new way to distribute their token to their community, and give the community early… https://t.co/OdBKQLeCeJ
— Brian Armstrong (@brian_armstrong) November 10, 2025
If it works, it could give early-stage projects a much cleaner way to raise money and let regular investors get involved sooner than usual.
What This Could Mean for the Industry
If the first few launches go smoothly, Coinbase could end up setting the tone for how future token sales are done. This could signal a return to retail-friendly offerings, only now with more guardrails and structure. It also raises the bar for how new tokens make their way to market. For now, all eyes will be on Monad and how the platform handles its first big test.
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Key Takeaways
- Coinbase has launched a new platform to let retail users buy tokens before they list on the exchange, starting with Monad Labs.
- Token requests must be submitted within a one-week window, and USDC is the only accepted payment method.
- The sale process uses an algorithm to prevent whales from dominating allocations and aims for broader token distribution.
- Projects must meet strict criteria on token structure, team quality, and compliance to be approved for the platform.
- This marks Coinbase’s attempt to revive U.S. token sales with more structure and could change how early crypto fundraising is done.
The post Coinbase Token Sale Platform Debuts With Monad as First Launch appeared first on 99Bitcoins.
